Overview
Nedbank’s Re-imagine project focused on redesigning the commercial banking experience through a user-led approach. The aim was to create a scalable digital foundation aligned to the new .CO.ZA site and enabled by a flexible content and design system.
Year: 2020
Role: Senior UX Designer
Client: Nedbank
Industry: Financial Services
Project: Nedbank ReImagine
Agency: Foolproof
Web links
Personal loans
Credit cards
Features
Key features of the Reimagine project
Card selection Wizard
This intuitive wizard filters options based on a users selection, ensuring the best possible financial solution for the client through personalisation.
Comprehensive calculator
Offering all the necessary terms and details, this feature empowers users to make informed decisions and understand all the terms.
Mobile-Responsive Design
Catering to a diverse customer segment, the design adapts seamlessly across various devices to ensure optimal usability for different customer segments and devices.
Scalable Design System
A robust design system that supports various teams, from content production to design, ensuring consistency and efficiency as the platform grows and more MVP's were developed.
In the fast-evolving financial landscape, a responsive design system, customer-centric interfaces, and a mobile-first approach are key. For financial institutions, these elements are essential to adapt quickly to market demands, delivering dynamic, relevant information and user interactions that meet customer needs in real time.
Nedbank Re-imagine key performance indicators
Increase in lead generation from traffic
Increase in lead generation from call me back
Approach
Working with large product teams, both from the agency and the client, agile methodologies were essential for delivering in a rapid and iterative manner.
Overview
Principally with an agile culture, we focused on collaboration, flexibility, and continuous improvement, creating a responsive and adaptive environment that allowed us to quickly deliver value and meet changing user needs.
Tools
Working closely with stakeholders, product, and engineering teams to ensure solutions meet both user needs and business goals.
Rituals
Daily standups Retro's Design reviews
Competitor Analysis
User Interviews
Synthesis
Information Architecture
Wireframes and Wireflows
User Testing
Design Systems
UI
During this project, there were various artefacts developed, including research findings, usability testing reports, journey maps, wireframes, and design specification - capturing insights from discovery, problem-solving, and design to guide an optimal user experience.
In banking, there are a range of customer segments that require UX to be designed according to different economic contexts.
Components were developed to address user needs while evolving the brand into a scalable design system.
Research in information technology involved testing with users to define hierarchy through card sorting exercises.
Usability testing
Moderated testing
Research in information architecture involved testing with users to define hierarchy through card sorting exercises.
Hands on usaility was done with clients and insights framed to be consider for improvemenst